Hello Everyone🙂,
I'm contacting you in an effort to get advice on how to best optimise our OmniLeads campaigns in order to maximise our return on investment (ROI). After utilising OmniLeads for a few months, we've noticed some encouraging outcomes. However, we still want to improve our strategy and fully utilise the capabilities of the platform.
Here is a quick rundown of our present configuration:
Targeting & Segmentation: At the moment, we are aiming for a wide audience, however we are thinking about focussing on particular groups. How have other people used segmentation to enhance the effectiveness of their campaigns?🤔 Are there any specific standards or techniques that produce superior outcomes?🤔
Advertising Creative and messages: We've been experimenting with different messages and ad creatives. We're not totally sure, though, which components appeal to our readership the most.
Analytics and tracking: We're keeping an eye on campaign performance using the built-in analytics tools, but we think there may be more indicators or insights that we're missing. Which key performance indicators (KPIs) do you monitor to determine whether your campaigns are successful?🤔 Any advice on how to get more in-depth information from OmniLeads' analytics?🤔
Management of Budgets: Lastly, we're attempting to efficiently distribute our budget among the many campaigns. Do you have any techniques for modifying spending based on performance, and how do you allocate mlops funds for the best return on investment?🤔
Thank you 🙏 in advance.
